Videogame Ad Spend To Hit $1 Billion By 2012: eMarketer (CBS News)
No slowdown for videogame advertising, as companies spent $502 million on all videogame-related ad efforts, according to eMarketer, which expects the category to rise to $1 billion within five years. The researcher projects that U.S. in-game ad spend will increase from $295 million in 2007 - a year that saw the success of games like Microsoft's (NSDQ: MSFT) Xbox 360 game Halo 3 and Viacom's ...
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